The retail and leisure sector has never been more competitive and the need for some kind of artificial intelligence and data driven marketing is not disputed at most organisations. The challenge though is to have an enterprise-wide approach that can grow and evolve with the market as opposed to a number of fixed solutions for specific purposes that can quickly become out of date.

We have worked on many projects with a large FTSE 100 global attraction company to bring them up to date with data driven financial processing and sales analytics. The engagement began typically with a full data strategy and review.