Retail & e-commerce
Following product data from supplier to customer
A product data review for Dunelm followed information across buying, suppliers, warehousing, stores and digital channels.
The problem
Product information needed a shared direction across business systems, teams and channels, with the foundations to support future analytics and AI.
What we did
Chris contributed to a review of the product data journey, engaging business and technology stakeholders and examining models, systems and data flows. Recommendations connected product master data, enterprise architecture, governance, operating model and AI opportunities.
What the work produced
- A review of product data across the business journey
- Recommendations for product data management and supporting architecture
- An operating model and governance direction
- A phased roadmap covering data foundations and AI opportunities
What is your information challenge?
Whether you have a specific problem or are looking at a wider strategy, we would be interested in talking.
Talk to Kellerton