Retail & e-commerce
Following product data from supplier to customer
A product data review for Dunelm followed information across buying, suppliers, warehousing, stores and digital channels.
Architecture & integrationLead Consultant experience
Industries
Retail & e-commerce
Retailers need consistent product and customer information from suppliers and buying teams through to warehouses, stores and digital channels. Data quality affects the customer experience as well as operational decisions.
Some of the
data questions
- Manage product definitions, attributes, content and reference data across channels
- Connect stock, pricing, fulfilment and customer journeys through shared models and integration
- Build trusted foundations for personalisation, search and AI-assisted content
The CMA’s consumer protection guidance covers online trading practices
The CMA’s guidance explains the unfair commercial practices provisions that apply from 6 April 2025, including requirements relevant to online product information, pricing and reviews.
Read the sourceThe data implication
Product, price and review information need clear ownership, traceable sources and consistent handling across channels. Those foundations also matter when AI is used to generate content or help customers choose products.
Related experience
What is your information challenge?
Whether you have a specific problem or are looking at a wider strategy, we would be interested in talking.
Talk to Kellerton